INTERNAL · noindex,nofollow · strategic roadmap · not for public distribution · last revised 2026-05-11
/expanse :: roadmap

ATX AI Sites — Roadmap

AI-enabled-website service landing site for Austin/Bastrop businesses. Below: how to convert the audit traffic into actual prospects without scaling content too fast.

01 · Scope expansion

Where the site grows next

High-leverage scope expansions ordered by impact-to-effort ratio.

Idea 01

Case study vertical

Real case studies of Austin businesses (anonymized if needed) that adopted AI-enhanced sites. Before/after metrics.

Why: The single biggest trust-signal lift
Idea 02

Audit-result delivery system

Currently audits are simple. Build a richer report: page-by-page recommendations, prioritized action list, time-to-implement estimates.

Why: Higher value = higher follow-on conversion
Idea 03

Pricing transparency page

/pricing/ with packages and what each includes. Removes friction for prospects.

Idea 04

FAQ on AI vs. human work

Address the elephant: how much AI is in the work? Be transparent.

Why: Defensible-trust signal

Visual & UX polish targets

UX 01

Result-page polish

Audit-result pages currently functional but plain. Make them shareable.

UX 02

Lead form A/B

Test 3 variations: long form / short form / 2-step form. Track conversion.

UX 03

Testimonial section

Real quotes from real Austin businesses, with photos and links.

03 · Content gaps

Articles & pages worth filling

Gap 01

Industry-specific landing pages

Per-industry: restaurants, lawyers, contractors, real-estate, healthcare. Each its own page.

Gap 02

Local-SEO crossover content

How AI sites help with local SEO. Bridges the AI audience and the local-business audience.

Gap 03

Tutorial / explainer videos

Short videos showing what an audit looks like + what a delivered site looks like.

Where to cite from

05 · SEO prompts

Ready-to-paste SEO prompts

Copy any prompt into Claude. Replace bracketed placeholders before running. Framework follows the Opus 4.7 guide at claude.wholetech.com/prompting/.

SEO Prompt 01
Industry landing page
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
For [INDUSTRY] businesses in Austin, write a 1,200-word landing page on how AI-enabled sites help that industry specifically. Include 3 fictionalized-but-realistic case-study mini-stories.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>
SEO Prompt 02
Local-SEO + AI essay
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
Write a 1,500-word essay on how AI-enhanced websites compound local SEO results: schema markup, content velocity, freshness signals, local citation consistency.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>

Ready-to-paste writing prompts

Content Prompt 01
Case study writeup
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Given the audit-before and post-implementation data for a real Austin business, write the 700-word case study writeup.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
Content Prompt 02
Audit reply email
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Given the audit results for [URL], write a follow-up email to the business owner: 3 key findings, 3 specific next steps, a soft CTA to schedule a call.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
07 · Cross-linking

Strategic internal links

Ideas you haven’t thought of yet

Monthly Austin AI business breakfast

A small monthly in-person meetup. Low-cost, high-quality lead generation, builds local network.

"We'll do it free for 3 businesses" promo

Three free site rebuilds per quarter for selected Austin businesses, in exchange for testimonial + case study rights.

Industry-specific package productization

Pre-built AI site templates for the top 5 Austin local industries. Higher margin, faster delivery.